Singer and actress Selena Gomez doesn’t just blow us away with her makeup at every red carpet appearance. She even has her own beauty brand “Rare Beauty”, with which she has created a new hype in the makeup industry. You can find out here what strong message lies behind her products and how you can create make-up à la Selena Gomez.
The meaning of “Rare Beauty”Applied lips, artificial eyelashes and a thick layer of make-up, under pores, impurities completely disappear – to this day these unnatural and unrealistic standards of perfection continue to be established in the make-up world. Selena Gomez sees no perspective in this beauty craze, especially with regard to a body-positive self-image and mental health.
Based on this thought, she founded her own brand “Rare Beauty” in 2020 and revolutionized the beauty world. Their products are made for everyday make-up looks and are intended to emphasize natural and individual beauty. The breathable and airy formula makes the products easy to apply and therefore also suitable for beginners. The end result: a fresh finish in which we feel good and learn to love ourselves.
Rare Beauty isn’t about being someone else, it’s about being yourself.
Selena Gomez
The topic of mental health was particularly important to Selena Gomez in relation to her beauty line. Because of unrealistic ideals of beauty that are conveyed on social media, many people fall into depression and anxiety. Since Selena Gomez has had to experience these illnesses herself, it is important to her to bring the topic of self-love to the fore and also to support charitable causes.
For this reason, she launched the “Rare Impact Fund”, which is intended to provide resources for mental health projects. Every year, one percent of the total sales proceeds from “Rare Beauty” go to her foundation. Her big goal: in the next ten years Raise $100 million to expand access to mental health services and education around the world.
Selena Gomez also shows herself without make-up on Instagram:
“Rare Beauty”: These products existAfter almost 4 years, “Rare Beauty” has established itself all over the world and has continually expanded its range. It was particularly important to Selena Gomez that she was involved in the development of the products and design.
A primer, a moisturizing spray and the liquid foundation, which – similar to her concealers – are produced in 32 shades, ensure the natural complexion. There is something for every skin type. The range also includes lipsticks, an eyebrow set, eyeshadow palettes and various brushes. There was a particular hype about the liquid blusher and the eyeliner, as both products are characterized by their easy handling.
Special design of the products: That’s the reasonMany “Rare Beauty” products are also characterized by their unique design. Foundation, concealer or highlighter have a round product design with the special feature that they have a small ball on the lid. Many suspect that this form was chosen specifically to take Selena’s lupus disease into account. Due to her autoimmune disease, which required a kidney transplant in 2017, the singer suffers from trembling and weak hands. The design could make it easier to unscrew the products.
Make-up à la Selena Gomez with “Rare Beauty”Selena likes to share her perfect everyday look on social media with her “Rare Beauty” community – as well as her skin care secrets. Of course, she also relies on naturalness when it comes to make-up:
As a base, Selena Gomez uses her Illuminating Primer, which leaves a slight glow and is therefore Selena’s favorite.This is followed by the airy, light foundation, which she applies with a matching brush.Of course, the concealer shouldn’t be missing here, which Selena considers to be one of the most underrated makeup products ever.Selena gives her eyes the finishing touches with her brightening concealer, which immediately opens up the eyes, moisturizes and creates a radiant look.This is followed by some bronzer and her liquid blush, which she prefers to apply in dots on her face. A little tip from Selena: When using her “Rare Beauty” blush for the first time, we recommend just putting a small dot on your cheeks. The reason: The product is super pigmented and gives the face enough color even with a small dab.Selena then moves on to one of her favorite products: the highlighter. Using the matching brush from her range, she applies some to her cheekbones and the tip of her nose.She first brushes her A with the eyebrow pencil
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